Practical examples, useful frameworks, and lessons from the work. Learn how to explain your offer, improve your website, and follow up with people who are interested.
A five-step flow for the two days after an agent inquires about your team, from one list to a booked call to a next action with an owner, walked through on a fictional team, plus a ten-row check to run on your last ten inquiries.
Three short messages to send after someone asks for a quote, what each one is for, and when to stop, worked through on a fictional fence company.
A decision table for picking between a quote, a consultation and a purchase button, plus what to check once you've picked one, worked through on a fictional roofing company.
A one-page offer map built from four decisions, then a short explanation written from it. Worked through on a fictional bookkeeper.
Three labeled before-and-after headlines, the one-sentence pattern behind them, and a ten-minute rewrite exercise.
Five checks you can run on your own site this week, using a made-up cleaning company as the example, plus the stakes, the plan, and the one number to watch afterward.
Revenue can go up while the business quietly gets harder to run. How to tell whether you are facing a growth problem or a structure problem, and which one to fix first.
A free 14-page checklist: five fixes, before-and-after examples, a page-layout guide and a one-page action sheet. Download it now; ongoing lessons only if you ask for them.
See the 5 ReasonsMy main business is Territory Takeover, co-founded with Blake Suddath for established real-estate team leaders. The articles written for agents live in their own library.
Open the Real Estate Library Explore Territory TakeoverTyler J. Lewis helps established business owners fix the message and the website that are costing them customers, then builds the system that keeps bringing customers in. He co-founded Territory Takeover with Blake Suddath, which helps real-estate team leaders build recruiting systems.