For agents who are done surviving the market and ready to own it.
A live 4-week cohort where you build your complete AI-powered lead generation business. SOI automation that works your sphere without you. Open house systems that capture every visitor and follow up on their own. AI search positioning so your name shows up when buyers ask for an agent in your market.
Not a course library. Not theory. This is what I run every morning inside a 200+ agent brokerage.
10 spots per cohort. Application required. I don't take everyone.
The business is there. It's sitting in your contacts, your past clients, your sphere. Most agents have hundreds of people who trust them and no consistent system to stay in front of them. The people who aren't hearing from you are hearing from someone else. Not a better agent. A more consistent one.
The industry average is fewer than two follow-ups after an open house. It takes five to ten touches to actually convert. That gap is where the business is leaking. Saturday happens. The clipboard gets set down. One email goes out. Then nothing. The contacts don't disappear — the system does.
Consumers trust AI recommendations four times more than what they find through a Google search. When a buyer asks ChatGPT for the best agent in your market, your name either appears or it doesn't. Most agents haven't touched this. The ones who get positioned in the next 12 months will own their markets for the next decade.
No one to call when the system breaks. No room of agents running at the level you want to reach. Motivation is not a strategy. Ten agents building at the same time, in the same room, with real numbers on the table — that's what accountability actually looks like.
“The tools exist. The systems work. The agents who run them consistently are the ones winning. The Inner Cirql is four weeks to make sure you're one of them.”
Tyler J. Lewis · Director of Technology, Pemberton Real Estate
A live 4-week cohort where you build the complete AI-powered business. SOI automation. Open house systems. AI search dominance. You leave with everything built, running, and producing. I co-teach every session alongside Blake Suddath, Director of Growth at Pemberton Real Estate.
Launched in Week 3. Every agent in the cohort runs it together. Cirql works your sphere while OpenDorz captures every open house visitor and follows up automatically. Both systems running simultaneously for 30 days.
The math below uses conservative, NAR-sourced conversion rates. This is what happens when the system runs at volume.
Income Disclosure: The figures above are illustrative projections based on industry conversion benchmarks and are not a guarantee of results. Individual results will vary based on market conditions, effort, experience, and factors outside the program's control. Past results of coaches, instructors, or other participants are not a guarantee of your future results. This program is an educational coaching experience, not a business opportunity or franchise. Tyler Lewis makes no guarantee that you will earn any specific amount of income by participating in The Inner Cirql.
Every session delivered live. Not a pre-recorded portal. Not someone else's coaching cohort from last year. You are in the room, building in real time, with direct access to ask questions and get answers that matter to your market.
The SOI automation tool I built and use every single morning. It tells you who to contact today, writes the message in your voice, and keeps your sphere warm without you having to think about it. 10 minutes a morning.
Open house automation from sign-in to follow-up. Digital sign-in, 7-email automated sequence, full lead dashboard. Every visitor captured. Every follow-up handled. Nothing falls through after your Saturday morning.
The 6 strategic blog posts, Claude Projects setup, and Google Business Profile system that gets your name cited when a buyer asks AI for an agent in your market. Most agents won't do this. That's the point.
A cohort-wide accountability challenge that runs in Week 3. 30 open houses in 30 days. Every agent in the cohort does it at the same time. The group sees your numbers. That's the accountability — not a spreadsheet you fill out for yourself.
After the 4-week intensive, you move into the alumni community. Weekly group coaching calls. Quarterly 1-on-1s. Direct access stays active for 12 months. You don't get handed a PDF and sent home.
They had been ghosting me for a month. Then the follow-up system kicked in and they booked a call out of nowhere. I didn't do anything. The system did.
I set it up once, walked away, and leads are still coming in. Two new closings from a system I haven't touched in three weeks. This is the first thing in real estate that actually kept working.
I've done three coaching programs before this one. This is the only one where I left with something actually built. Not a notebook full of ideas. A system that was running before the last session ended.
Not a slide deck from a seminar I attended in 2019. Not theory from someone who sold their brokerage and now sells courses about it. I'm Director of Technology at Pemberton Real Estate — a 200+ agent brokerage in Minnesota that did over $1B in sales volume in 2025.
I was in the ChatGPT beta testing pool in 2020. I'm a certified AI expert. I built Cirql and OpenDorz from scratch. Not to sell a course. Because I was inside a 200+ agent brokerage watching good agents get sold the wrong thing year after year, and nobody was building the tools that actually worked. So I built them.
I co-teach every Inner Cirql session alongside Blake Suddath, Director of Growth at Pemberton. You are not learning from people at a remove from the work. You are learning from operators who are in it every single day.
The Inner Cirql · Annual coaching program · 10 agents max per cohort
To start. Then $780/month for 10 months.
Not everyone gets in. Apply and I'll tell you straight whether this makes sense for both of us.
No. The Inner Cirql is open to agents at any brokerage. If you're considering joining Pemberton, the coaching program is included at no additional cost with your move. But you don't have to switch to access the program or the tools.
Every session is recorded and uploaded to the community the same day. You won't fall behind. That said — live is where the work happens. Show up. The value is in the room, not the recording.
Yes, if you pay in full. On the payment plan, you pay for access to both tools separately — Cirql is $50/month and OpenDorz is $30/month. Most agents keep them running long after the program ends because they're producing and they want to keep it that way.
It covers your first year: the 4-week intensive plus 12 months of alumni community access, weekly group calls, and quarterly 1-on-1s. Year two renewal is available for members who want to stay in the room.
Cohorts run monthly with 10 spots each. The strategy call takes 15 minutes and will give you a specific start date and an honest read on whether this is the right fit right now.
I built these tools because the agents I work with are not technical and I needed them to be able to use the system without help. If you can use a smartphone and send an email, you can run this. That's the whole point.
15 minutes. No pitch. I'll tell you straight whether The Inner Cirql is the right fit — and whether now is the right time.
10 spots per cohort. Application required. The basics always win.