Done-For-You AI Coaching Membership · 10 Agents Max

Inner Cirql

Built by the person who built the tools.

For agents who are done surviving the market and ready to own it.

Three AI employees. Built for you in the first 7 days. Your SOI running on autopilot. Your visibility site live and publishing weekly. Your personal brand bible written and ready to deploy. You fill out the intake forms. The AI does the rest.

From there: 12 months of weekly coaching calls, a live community, and direct access to operators who run what they teach every single day.

See If You Qualify → See What's Inside

10 spots max. Application required. I don't take everyone.

Why It's Not Working

Four things costing you business every single week.

Problem 01

Your best leads are already in your phone. You're not calling them.

82%

of all real estate transactions involve someone the agent already knew

The business is there. It's sitting in your contacts, your past clients, your sphere. Most agents have hundreds of people who trust them and no consistent system to stay in front of them. The people who aren't hearing from you are hearing from someone else. Not a better agent. A more consistent one.

Problem 02

You're losing open house leads because the follow-up stops too soon.

1.9×

average follow-ups agents send after an open house. Conversion takes 5 to 10

The industry average is fewer than two follow-ups after an open house. It takes five to ten touches to actually convert. That gap is where the business is leaking. Saturday happens. The clipboard gets set down. One email goes out. Then nothing. The contacts don't disappear. The system does.

Problem 03

AI doesn't know you exist. And that's about to matter more than Google.

4×

more likely to earn a client when AI recommends you vs. a Google result

Consumers trust AI recommendations four times more than what they find through a Google search. When a buyer asks ChatGPT for the best agent in your market, your name either appears or it doesn't. Most agents haven't touched this. The ones who get positioned in the next 12 months will own their markets for the next decade.

Problem 04

You're building alone, and there's no standard to be held to.

No one to call when the system breaks. No room of agents running at the level you want to reach. Motivation is not a strategy. Ten agents building at the same time, in the same room, . That is what accountability actually looks like.

Real Estate Coaching Program

A 12-month real estate coaching membership. Three AI employees. Built for you.

This isn't a 4-week sprint you finish and forget. It's a 12-month coaching membership with a simple structure: fill out the intake forms in your first 7 days, and three AI employees are built and live for you. From there, every Wednesday at 10am CT: coaching, training, and momentum.

Days 1–7 · The Intake

You fill out three intake forms. Three AI employees are built.

Everything is done-for-you after intake. No tech setup. No figuring out how to write a blog. No guessing what your brand should say. You give it the raw material. The AI delivers the finished work.

AI Employee 01 · SOI

Cirql: Your Sphere on Autopilot

Download the app, enter your SOI contacts, and train your voice. Done once.
Every morning: a daily contact list with drafted messages ready to send, in your voice
12-week touch rotation across calls, texts, emails, and handwritten notes. No one gets forgotten.
A, B, C categorization so your best relationships get your best attention
Most hands-on of the three employees, and the highest ROI in the program

AI Employee 02 · Visibility

GEO: Your Visibility Site, Built and Running

Fill out one intake form. GEO builds your full visibility site automatically.
Weekly posts published on your behalf: no writing, no scheduling, no maintenance
Optimized for AI search: ChatGPT, Claude, Perplexity, and Google
Your name cited when buyers ask AI for an agent in your market
Fully automated after intake. The most hands-off employee in the program.

AI Employee 03 · Branding

Origin: Your Complete Personal Brand

Brand strategists charge $15,000 to $25,000 for this. You fill out a 1.5-hour intake. Origin builds the rest.
Full rebrand delivered as a personal brand bible: colors, typography, logo suite, archetypes, origin story, positioning, and all core copy
Not a template with your name filled in. A brand built from who you actually are, who you serve, and what makes you different.
Fully automated after intake. Origin does the build, you receive the finished brand.
Exclusively available to Inner Cirql members. Cannot be purchased separately at any price.

Ongoing · 12 Months

Weekly Coaching Calls. Every Wednesday.

Every Wednesday, 10–11am CT. Live, never recorded-only.
30 minutes of coaching, training, and implementation with Tyler and Blake
30 minutes of live Q&A and direct support: your market, your business, your questions
Community access with other agents running the same systems
12 months of direct access. You don't get handed a PDF and sent home.

What You Get

Everything inside the membership.

Flagship Deliverable

Origin: Your Complete Personal Brand

Brand strategists and agencies charge $15,000 to $25,000 for this work. A 1.5-hour brand excavation is all you do. Origin builds everything else: a full rebrand delivered as your personal brand bible. Color palette, typography, logo suite, brand archetypes, your origin story, positioning statement, and all core copy across every channel. The kind of identity most agents spend their entire career without. The foundation every piece of marketing you ever create will build on. Exclusively available to Inner Cirql members. Cannot be purchased separately at any price.

Cirql: SOI on Autopilot

The SOI automation tool I built and use every single morning. Download the app, enter your contacts, train your voice once. From there: a daily contact list with drafted messages ready to send. 15 minutes a morning. The highest-ROI thing you will do in this program.

GEO: Your Visibility Site, Built and Running

Fill out one intake form. GEO builds your full visibility site and publishes weekly posts on your behalf: no writing, no scheduling, no maintenance required. Your name showing up when buyers ask AI for an agent in your market. Fully automated after intake.

52 Weekly Coaching Calls

Every Wednesday at 10am CT. Live. Not a recording. 30 minutes of coaching, training, and implementation. 30 minutes of Q&A and direct support. Your market, your business, your questions. Tyler and Blake in the room every single week.

Community + Direct Access

12 months of community access with other agents running the same systems in their markets. A room of operators building at the same level you are trying to reach. That is the accountability, not a spreadsheet you fill out for yourself.

First Access to Everything We Build

Inner Cirql members are on the list first. Every new tool, system, or platform released goes to members before the public. You are not just buying a coaching program. You are inside the operation that builds the tools.

Real Agents. Real Results.

The system works. They'll tell you themselves.

“

They had been ghosting me for a month. Then the follow-up system kicked in and they booked a call out of nowhere. I didn't do anything. The system did.

Re-engaged a cold lead after 30 days of silence.

Former eXp Realty AgentNow at Pemberton Real Estate

“

I set it up once, walked away, and leads are still coming in. Two new closings from a system I haven't touched in three weeks. This is the first thing in real estate that actually kept working.

2 new closings. System untouched for 3 weeks.

Current Pemberton AgentMinnesota

“

I've done three coaching programs before this one. This is the only one where I left with something actually built. Not a notebook full of ideas. A system that was running before the last session ended.

Left with a live system. Not just notes.

Former Compass AgentNow at Pemberton Real Estate

The Builder

What I teach is what I run every single day.

Not a slide deck from a seminar I attended in 2019. Not theory from someone who sold their brokerage and now sells courses about it. I am Director of Technology at Pemberton Real Estate, a 200+ agent brokerage in Minnesota that did over $1B in sales volume in 2025.

I was in the ChatGPT beta testing pool in 2020. I'm a certified AI expert. I built Cirql and Dorz from scratch. Not to sell a course. Because I was inside a 200+ agent brokerage watching good agents get sold the wrong thing year after year, and nobody was building the tools that actually worked. So I built them.

I run every Inner Cirql coaching call alongside Blake Suddath, Director of Growth at Pemberton. Every Wednesday. You are not learning from people at a remove from the work. You are learning from operators who are in it every single day.

If you want to understand the coaching philosophy and whether this is the right fit before applying, read about what makes this different from other real estate coaches.

200+

Agents Coached

Tools Built

$1B

Sales Volume

Dir.

of Technology

Investment

Here is everything you get.

Inner Cirql · Annual coaching program · 10 agents max per cohort

Cirql App Access (12 Months)

SOI automation that touches your sphere and writes messages in your voice. 15 minutes a day. $50/month after your first year.

$600 value

GEO: Visibility Site and 52 Weekly Posts

Full visibility site built from intake, plus weekly posts published automatically for 12 months. Your name in AI answers. Fully automated.

$3,500 value

Origin: Complete Personal Brand Bible

Brand strategists and agencies charge $15,000 to $25,000 for equivalent work. A 1.5-hour intake is all you do. Origin delivers a full rebrand: color palette, typography, logo suite, brand archetypes, origin story, positioning statement, and all core copy across every channel. Exclusively for Inner Cirql members. Cannot be purchased separately.

$15,000 value

52 Weekly Coaching Calls with Tyler and Blake

Every Wednesday, 10–11am CT. Live. 30 min coaching and training, 30 min Q&A. Real operators in the room every week, not a community manager.

$5,200 value

12 Months Community + Direct Access

A room of operators building at the same level. Direct access stays active for 12 months. You don't get handed a PDF and sent home.

$1,200 value

Included

All Scripts, Templates, and Implementation Materials

SOI scripts, follow-up sequences, and every framework used inside the program. Yours to keep.

$500 value

First Beta Access to Every New Platform We Build

Inner Cirql members are on the list first. Every new tool, system, or platform released goes to members before the public.

Priceless

Total value

$26,000

Pay in Full

$12,500

Save $1,500. One payment. Never think about it again.

Pay in Full Bonus

Cirql included free for your first year ($600 value). Billed separately on the payment plan.

Payment Plan

$2,500

To start. Then $1,045/month for 11 months. $14,000 total.

See If You Qualify →

Not everyone gets in. Apply and I'll tell you straight whether this makes sense for both of us.

Honest Filter

Who this is for. Who it is not.

This is for you if

This is not for you if

Common Questions

Answered straight.

Do I have to be at Pemberton to join?

No. Inner Cirql is open to agents at any brokerage. If you're considering joining Pemberton, the full membership is included at no additional cost with your move. But you don't have to switch to access the program.

What does "done-for-you" actually mean?

It means you do the intake forms. That is your job. GEO takes your intake and builds your full visibility site, then publishes weekly posts automatically. Origin takes your 1.5-hour brand excavation and delivers your complete brand bible. Cirql is the most hands-on (you interact with it daily) but it tells you exactly who to contact and what to say. You are not figuring it out. The system does the thinking. You do the doing.

What is Origin and can I buy it separately?

Origin is a personal brand engine exclusive to Inner Cirql members. You complete a 1.5-hour brand excavation intake, and Origin builds your complete personal brand bible: colors, fonts, logos, brand archetypes, origin story, and all core copy. It is not available for purchase outside the membership. It is one of the three AI employees built for you in your first 7 days.

Is Cirql included in the price?

Yes, if you pay in full. Cirql is included for your first year ($600 value). On the payment plan, you pay for Cirql separately at $50/month. Most members keep it running well after their first year because it's producing and they want to keep it that way.

Is the $12,500 a one-time fee or annual?

It covers your first 12 months: three AI employees built in the first 7 days, 52 weekly coaching calls, and community access. Year two renewal is available for members who want to stay in the room.

When does the next cohort start?

Spots open monthly with 10 per cohort. The strategy call takes 15 minutes and will give you a specific start date and an honest read on whether this is the right fit right now.

I'm not very technical. Will I be able to keep up?

The entire program is designed so you don't need to be technical. The DFY model means the AI does the build. You fill out forms and show up to coaching calls. I built these tools for agents who are not technical. If you can use a smartphone and fill out a Google Form, you can do this.